Jason Wu launched his first namesake women's perfume with a glamorous campaign.
The fashion designer teamed up with Parlux to produce his first fragrance that is all about an unique ingredient connected to Wu's childhood in Taiwan: the Jasmine Sambac, a lovely and rare flower with a delicate smell.
Jason Wu's perfume will be launched exclusively at all Saks stores in the United States on August 15 and stunning model Lily Aldridge is the face of Wu's namesake fragrance campaign.
The advertisement, lensed by Inez & Vinoodh, presents elegant Lily Aldridge while wearing minimal makeup and featuring Jason Wu's perfume bottle.
About Jason Wu’s Debut Fragrance, Parlux president Don Loftus declared:
“It is such a pleasure working with Jason and his talented team on the development of his signature scent. This is just the beginning of what we are sure will be a fruitful and exciting venture.”
All images by: Jason Wu
FASHION FANZONE 2017